Have you heard of Brandless?

I came across the website, brandless.com, that sells a variety of simply packaged items including some food, heath and beauty, home and office, and more for $3. Every item, no matter what it is, is $3. They are based out of San Fransisco and Minneapolis and they boast of "Better stuff, fewer dollars".

I love this idea! I hate how certain brands are so over glorified and I put most of my pantry items into plain glass jars when I bring them home anyway, so simple packaging sounds good to me. Some of the items seemed to be a good deal while others seemed a little overpriced at $3, but I suppose that's pretty typical for a one price fits all, or any online retailer for that matter.

I did notice, however, that while I scanned through the items I found myself wondering what I would actually get when ordering an item. How would I know what to expect? What would the quality be?

Brands can become grossly overpriced just by carrying a logo. It's really crazy, but at the same time, can bring a certain reassurance of what you're buying. You know what you're getting and if you like it enough to pay the extra or not. Some favor certain brands over others, not for the quality, per se, but for that special something that one band has over the other. Maybe you like skippy's crunchy peanut butter more than Peter Pan because it's crunchy but not too crunchy? Who knows? So when shopping on brandless.com am I supposed to just blindly trust the people at Branless? And does that in turn make Brandless just another brand?

Either way, I do think it's kind of cool and I will defiantly be checking it out in more detail. Have you tried brandless.com? What do you think about the company, their products, and their mission?